GOYA X LIQUID DEATH
BACKGROUND
Liquid Death, founded in 2018, is a Los Angeles-based company that sells a variety of water products (mountain, sparkling, and flavored) in tallboy aluminum cans. The company’s alternative marketing campaigns are often dark and humorous, leveraging the “cool” marketing used by junk food and beer products to extol the brand’s healthy properties. The goal of this project was to propose a new, edgy ad campaign for Liquid Death.
DESIGN
To remain true to the unusual and shocking nature of Liquid Death’s collaborative advertising campaigns, I paired the company’s products with the evocative works of Spanish artist Francisco Goya. I edited some of Goya’s most famous works to attract the attention of people on the street who would notice the overall paintings first and the subtle brand additions upon closer inspection.
The project was completed entirely in Photoshop.
