CLAVICLE COFFEE
BACKGROUND
Clavicle Coffee is a fictitious coffee company that roasts and sells coffee through its café. In keeping with the theme, the coffees and menu items draw their names from parts of the skeleton (i.e., Femur Fudge). Clavicle Coffee is marketed to consumers who are into brands such as Death Wish Coffee.
DESIGN
I took inspiration from other brands with dark themes in the creation of Clavicle Coffee, striking a lighter tone by using alliteration to create product and flavor names. All of the graphics for this brand are drawn rather than Photoshopped, and I used the Milonga font in the logo because it complements and echoes the curves of the bones.
The illustrations were initially created using a Wacom tablet on Clip Studio Paint, then lined and colored in Adobe Illustrator.
ILLUSTRATIONS
LOGO AND VARIATIONS
